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Here’s the simple system we set up for real estate teams using GoHighLevel (GHL) to close more listings with less stress.

Top Pain Points (from agents on Reddit and FB groups)

Leads go cold fast when no one replies in 5 minutes
Too many no-shows for showings
Manually moving deals between spreadsheets and apps

GHL Snapshot to Use

"Real Estate Snapshot" (subaccount template) with: pipelines for Buyer/Seller, calendar for showings, lead capture forms, and follow-up workflows.

Workflows That Do the Heavy Lifting

Speed-to-Lead (SMS + Email): instant reply with a booking link and 2 follow-ups in 24 hours
Showing Reminder: 24h and 2h reminders with map + parking tips; reschedule link
After-Showing Nurture: asks for feedback, offers similar listings, alerts agent on hot interest
Past Client Touches: quarterly check-ins + annual CMA offer

AI Agents

AfterHours Voice Agent: answers property questions, screens buyers, books showings
Website Chat: guides to listings, qualifies and books tours

Results You Can Expect

3x faster response = big lift in contacts and appointments
30–50% fewer no-shows with reminders and easy rescheduling
More referrals from steady past-client touches

Sources

Lead Response Management (Oldroyd et al.) — speed-to-lead impact
CallRail Call Trends — missed call behavior