Automotive Playbook: GHL Snapshot, BDC Flows, and AI

Top Pain Points

• Slow response to leads from marketplaces
• No-shows for test drives and service
• Weak follow-up after visits

GHL Snapshot

Automotive Snapshot with BDC pipelines, test-drive calendar, service follow-ups.

Workflows

• Marketplace Speed-to-Lead: instant SMS + call attempt + booking link
• Test Drive Reminders: confirm + directions + reschedule
• Service Retention: mileage/time reminders, review ask

AI Agents

• Voice Agent: books test drives, answers inventory questions
• Chat: qualifies trade-ins, payment ranges

Sources

• Dealer marketing benchmarks on speed-to-lead and show rates